The Difference Between Website Impressions and Clicks


When a user loads ad and displays in screen, that is one impression.obviously Users need to see your ads before so that they can decide whether they want to click them or not.

without impression you can’t have clicks.CPM stands for Cost Per Mille, where Mille means thousand.

A click is a bit more involved whenever a user clicks on your is the basic unit of measurement. means of measuring the effectiveness of your advertising.


The most basic, interaction you can have with a page is Impressions.

In fact, it’s hardly even an interaction. An impression is a view.
one impression is counted
When a ad loads and displays in front of a user.

Well, you can’t have clicks without impressions. Users need to see your ads before they can decide whether or not to click them.

This is typically referred to as CPM , or Cost Per Mille, where Mille means thousand. So if you’re paying for $1.50 CPM, $1.50 will earn you 1,000 impressions on your ads. One thousand people will see your ads, and all you had to do was pay under two dollars.

The actual number of times a user has viewes your advertising image and clicked on that image and be taken to your website is
Known as a click-through and the rate at which it comes is knoen as click through rate.

You will get to know the number of visitors already visited your site and clicked to the ad.

your website should be engaging and interactive enough to make contact with users and attract them when the user is on your website.

It’s important to know the difference between these terms because it will make a difference when perusing a Pay-Per-Click campaign.

If you are hiring a third party or reseller to manage a campaign for you, remember, you have the right to know exactly how many clicks and impressions your site received as well as how much money was spent.

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